What you get with Aditude
More advertisers bidding on every ad spot
Prebid Server adds new buyers to every auction alongside the partners you already use. When Patch added it, bid rates improved by 20 to 30%.
Every ad priced at what it's really worth
Dynamic pricing adjusts each placement based on how it actually performs, so you stop selling valuable ad space at broad average prices.
All your ad revenue in one live report
See bidding, fill, and revenue across every demand source in real time, with AI that spots problems and opportunities before they hit your numbers.
A revenue team working alongside yours
Direct access to yield analysts who keep improving your setup, test new ad partners, and handle the work a lean team can't absorb.
A fast site your readers keep coming back to
Sub-100ms response times, smart lazy loading, and ongoing Core Web Vitals monitoring, so more ads never means a slower site.
Here's everything Aditude does for you
Cloud Wrapper
Runs the ad auctions on your site with dynamic pricing, smart refresh, and lazy loading, all changed in real time without tickets or code pushes.
Prebid Server
Brings extra buyers into each auction without weighing down your pages, so more advertisers compete for every impression.
App monetization
Extends the same ad technology to your iOS and Android apps with a streamlined software integration.
Insights
Real-time analytics, dashboards, automatic alerts, and AI insights that show where your revenue is coming from and where it's slipping.
Exec
Pulls revenue from every ad partner into one report automatically, replacing the daily logins and spreadsheets your team does by hand.
Custom engineering
Aditude engineers build custom bid logic and auction controls for your stack and revenue goals, and keep adapting them as buyers' rules change.
What publishers say
"It really felt like with [Aditude], we were building a Hearst newspapers product at the end of the day...we felt like it was still ours even though we're doing things together."
"I've never brought Aditude an idea and been told no. Even if it's something they've never done, they'll figure it out. That flexibility is rare."
More publisher results
Frequently Asked Questions
Who does Aditude serve?+
Aditude provides enterprise infrastructure for sophisticated digital publishers across news, entertainment, lifestyle, and specialized content verticals. Our platform is engineered for publishers processing 100+ million monthly impressions, with architecture that scales to billions. We serve single-property publishers, whether backed by technical operations teams or focused purely on content creation and audience relationships, and multi-property media enterprises requiring unified infrastructure. Every publisher deserves best-in-class monetization without sacrificing what matters most.
What is the implementation timeline?+
Enterprise implementations vary depending on technical complexity and existing infrastructure. Our solutions architects manage configuration, integration testing, and optimization protocols, coordinating with your technical and operations teams at every step. When available, we stage integrations in your development environment first, then roll out to a percentage of live traffic, reviewing data in real-time to validate performance before full deployment.
What engagement models do you offer?+
We provide two strategic models:
SaaS Platform: Direct platform access with complete operational autonomy and self-service capabilities, best suited for publishers with established demand relationships they manage directly.
Managed Partnership: A revenue-share model with dedicated yield management and strategic optimization. This model designates Aditude as the primary seller across programmatic channels (managerdomain=aditude.io), which unlocks access to premium programmatic demand sources like The Trade Desk OpenPath that require verified primary seller status, not just a demand relationship, but exclusive programmatic representation.
Both models provide full platform access; the distinction lies in who holds primary seller designation across programmatic channels and the operational support structure around it.
Can engagement models be adjusted?+
Yes. As your business strategy and operational capacity evolve, we can transition between models. We structure partnerships to align with your current objectives and organizational requirements.
Does Aditude integrate with existing demand partners?+
Our platform architecture supports complete flexibility in demand partner selection. SaaS customers maintain full control over their SSP relationships, exchange integrations, and buyer access, preserving existing demand relationships while gaining our infrastructure advantages. Managed Partnership customers assign primary seller designation (managerdomain=aditude.io), which unlocks premium programmatic demand sources that require verified primary seller status. In both models, we work with your team to integrate existing partners or establish new ones based on your monetization strategy.
How does the platform address site performance?+
Performance integrity is foundational. Cloud Wrapper delivers sub-100ms response times, intelligent timeout management, and sophisticated lazy loading protocols. We provide continuous Core Web Vitals monitoring to ensure monetization infrastructure enhances rather than compromises user experience.
Do you support custom development requirements?+
Our Growth Engineering practice goes well beyond what any open-source Prebid implementation can offer out of the box. Our engineers build custom JavaScript directly into Cloud Wrapper: tailored bid logic, auction controls, and monetization optimizations specific to each publisher's stack and revenue goals. This is a core reason publishers choose a wrapper company over self-hosting Prebid from GitHub: the technology is only as powerful as the expertise continuously shaping it. As programmatic supply quality standards shift and buyer requirements evolve, our team moves with you, architecting solutions that protect and advance the viability of your business over time.
How do I evaluate fit for my organization?+
Schedule a consultation with our solutions team. We've seen it all, from single-creator operations to billion-impression enterprises, and we'll give you a candid assessment of your current infrastructure, operational objectives, and technical requirements to determine strategic fit. Not every publisher requires our capabilities, and we're transparent about that. But if there's alignment, we'll know quickly.